Location Insights Platform

Vista helps you understand any where

A powerful insight-as-a-service platform, Vista provides mobile location data, analytics, and media measurement for businesses of all sizes
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Trusted by 200+ of the world's most successful organizations

25+ insights to guide your organization to growth

The Vista platform offers pre-processed insights for any location, available for export in a variety of user-friendly formats

We're not just here to measure the world, we're here to help you change it

Working with Vista is more than just insights, we provide guidance and work with you to find answers. We're with you every step of the way.

There are a lot of small details that make this a joy to use, from the many export options to the clean file formatting of the output.
Joel L. Executive Director, Retail Analysis
My team uses a number of GIS platforms, so I really appreciate the high degree of flexibility and ease of integration.
Vanessa P. GIS Manager
The amount of information available at my fingertips is just astounding. I constantly discover new ways to answer questions with it.
Susan T. SVP. Commercial Real Estate

Solutions you can work with

A powerful insight-as-a-service platform, Vista provides mobile location data, analytics, and media measurement for businesses of all sizes to better understand and capitalize on the behaviors of their consumers and the performance of their competitors.


Multi-faceted tools designed to fit the specific needs of unique organizations


Aggregated and anonymous data ready to integrate seamlessly into existing workflows

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Insightful analyses tailored to all levels of analyst capabilities

Custom Analysis

Custom reports and analysis created by our in-house team of data scientists and GIS analysts

Vista works with a variety of platforms

Who is Vista for?

With flexibility at its core, Vista offers solutions for organizations of all types and sizes

Travel & Tourism

Uncover unexpected correlations between where tourists come from, their length of stay, their profiles, their visits in market, and more

Real Estate

Reveal unique insights to guide buying, selling, renting, and developing any site in the United States

Retail & Restaurants

Access location-specific data, reports, and visualizations tailored to the analyst capabilities of your company

Media Measurement

Leverage the most precise cross-media location visit measurement and attribution technology to understand your location ROI from ad spend

Lightweight Property Reports

Lightweight information about a single site, built for commercial real estate brokers. Get started today through our self-service interface

Insights available through Vista


Where visitors were seen 30 minutes before or after a visit to a location

Mobile Trade Area

Geographic area from which a location generates the majority of its visits

Visitor Demographics

Visitor demographics based on US Census Data

Visitation heatmap

Visitor patterns within a location

Day of Week Visitation

Visitation by day of week

Time of Day Visitation

Visitation by time of day

Location Affinity

Visitor behavior data on retail preferences

Visitation Over Time

Day-by-day index of foot traffic to a location

Common Evening Location

Visitors' most frequented location on weeknights and weekends

Common Daytime Location

Visitors' most frequented location on weekdays

Powered by quality data at scale

Powerful mobile data with both accuracy and scale, thanks to an aggregation approach that combines the best mobile location data from across the market, making it easier than ever to move from data to analysis and answers

UM collects high-quality data from a variety of sources across the market

UM cleans and aggregates the data into a single, high-quality dataset

High-quality contextualized data is available through the Vista platform

Our support makes the difference

We're an extension of your team, and all of our resources are free. Working with UM is more than just insights, we provide guidance and answers to any question your team has. We're the helpful side of mobile location data, and we're with you every step of the way.

Our world-class support is available and always ready to answer any question your team has

We provide in-depth training materials and everything you need to get the most out of our solutions

Become a location insight expert with our educational materials from Mobile Location Data University

Schedule a free consultation today

Discover how location insights can guide your organization's growth, uncover unexpected correlations, and more

Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.