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Vista Insights: Ten straightforward insights to understand foot traffic and visitation to any location in the US.

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Vista Insights

With the easy-to-use Vista Insights, you can explore consumer foot traffic for any location or time right from your browser. Get started in just minutes.

Nine Insights

Unique and powerful insights backed by mobile location data

Any Location & Time

Analyze any time period in the US extending back five years

Instant Access

Easily sign-up and analyze insights right from within your browser

Search for Any Location to Get Started

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Insights for Any Location

Easily view visitation trends, consumer profiles, and precise draw areas for any type of location. All accurate and up-to-date, thanks to the power of mobile location data.

Insights in Action

Export images for use in presentations, send shareable links via email or messaging, or embed interactive cards into your website like the one below.

Insights that Drive Decisions

Unique insights that guide data driven decision making with powerful mobile location data


Where visitors were seen 30 minutes before or after a visit to a location

Mobile Trade Area

Geographic area from which a location generates the majority of its visits

Visitor Demographics

Visitor demographics based on US Census Data

Visitation heatmap

Visitor patterns within a location

Day of Week Visitation

Visitation by day of week

Time of Day Visitation

Visitation by time of day

Common Daytime Location

Visitors most frequented location on weekdays

Visitation Over Time

Day-by-day index of foot traffic to a location

Common Evening Location

Visitors most frequented location on weeknights and weekends

Get Started With Free Location Insights

Get started in just minutes to explore powerful free insights on consumer foot traffic for any location in the US.

Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.