We’ve Made Some Updates

We’ve released seven new improvements and changes to Vista

Data Explorer

We’ve launched our new CEL/CDL Expanded Report, removed the CEL-CDL Distance Report, and introduced the new GeoSocial Affinity Report.

Vista Insights

We’ve introduced more geographic context for non-US countries, launched the Visitation Over Time insight in Canada, and added Brand Affinity in Canada as well.

Knowledge Base

We’ve upgraded our help section with an easier to navigate interface and all new content, including case studies and how to guides written by our expert team of analysts.


Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.