We help you understand any destination

Visitor insights, reports, dashboards, and custom analysis from the world's largest set of mobile location data
Get Started

A world of insights for tourism

UM aggregates, anonymizes, and analyzes the largest set of mobile location data to provide destination-specific insights for over 70 tourism organizations and vendors.

We help our clients uncover unexpected correlations between where tourists come from, their length of stay, their profiles, their visits in market, and much more.


Destination-specific insights for local attractions to large cities all over the world


Retroactive analysis that returns results in near real-time


Powerful solutions that are as unique as your destination


Our team is ready to provide support and guidance solutions

Answers that drive growth

Reveal Profiles

Reveal origin markets, seasonal trends, and visitor profile demographics in real-time

Understand Trends

Correlate visitation trends and behavioral profiles available in one easy-to-use platform

Unlock Insights

Analyze specific geographical features from your destination with just a click

Explore the Data

Explore an interactive map of Common Evening Locations, one of the many insights offered from UM. Displayed below from the Vista Property Report.

Vista Property Report

Understand any property with ten unique insights to guide buying, selling, renting, and developing any site in the US.

Why choose UM?

We're a team of innovators, scientists, and engineers that have been leading the world of mobile location data for ten years. We've spent our history developing the most powerful location insight platform on the market, with a guaranteed foundation of clean, accurate, mobile location data.
Working with UM is more than just insights, we provide guidance and answers to any question your team has. We're the helpful side of mobile location data, and we're with you every step of the way.
Massive Scale

Built on 1 billion devices of data

Historical Data

Analysis that reaches back five years

Global Reach

Data from 180+ countries

Unparalleled Accuracy

15-step data cleaning and processing

Quality Training

40+ educational materials

Powerful Support

More than just problem solving

Schedule a free consultation

Discover how location insights can guide your organization's growth. Uncover unexpected correlations between visitation trends, consumer behavior, demographic profiles, and key business decisions.

Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.