We help you understand any destination
Visitor insights, reports, dashboards, and custom analysis from the world's largest set of mobile location data
A world of insights for tourism
UM aggregates, anonymizes, and analyzes the largest set of mobile location data to provide destination-specific insights for over 70 tourism organizations and vendors.
We help our clients uncover unexpected correlations between where tourists come from, their length of stay, their profiles, their visits in market, and much more.
Scalable
Destination-specific insights for local attractions to large cities all over the world
Convenient
Retroactive analysis that returns results in near real-time
Customizable
Powerful solutions that are as unique as your destination
Supported
Our team is ready to provide support and guidance solutions
Answers that drive growth
Reveal Profiles
Reveal origin markets, seasonal trends, and visitor profile demographics in real-time
Understand Trends
Correlate visitation trends and behavioral profiles available in one easy-to-use platform
Unlock Insights
Analyze specific geographical features from your destination with just a click
Explore the Data
Explore an interactive map of Common Evening Locations, one of the many insights offered from UM. Displayed below from the Vista Property Report.
Vista Property Report
Understand any property with ten unique insights to guide buying, selling, renting, and developing any site in the US.
Why choose UM?
We're a team of innovators, scientists, and engineers that have been leading the world of mobile location data for ten years. We've spent our history developing the most powerful location insight platform on the market, with a guaranteed foundation of clean, accurate, mobile location data.
Working with UM is more than just insights, we provide guidance and answers to any question your team has. We're the helpful side of mobile location data, and we're with you every step of the way.
Massive Scale
Built on 1 billion devices of data
Historical Data
Analysis that reaches back five years
Global Reach
Data from 180+ countries
Unparalleled Accuracy
15-step data cleaning and processing
Quality Training
40+ educational materials
Powerful Support
More than just problem solving
Schedule a free consultation
Discover how location insights can guide your organization's growth. Uncover unexpected correlations between visitation trends, consumer behavior, demographic profiles, and key business decisions.