We help you understand any destination
Visitor insights, reports, dashboards, and custom analysis from the world's largest set of mobile location data
A world of insights for tourism
UM aggregates, anonymizes, and analyzes the largest set of mobile location data to provide destination-specific insights for over 70 tourism organizations and vendors.
We help our clients uncover unexpected correlations between where tourists come from, their length of stay, their profiles, their visits in market, and much more.
Answers that drive growth

Reveal Profiles
Reveal origin markets, seasonal trends, and visitor profile demographics in real-time

Understand Trends
Correlate visitation trends and behavioral profiles available in one easy-to-use platform

Unlock Insights
Analyze specific geographical features from your destination with just a click
Explore the Data
Explore an interactive map of Common Evening Locations, one of the many insights offered from UM. Displayed below from the Vista Property Report.
Vista Property Report
Understand any property with ten unique insights to guide buying, selling, renting, and developing any site in the US.
Why choose UM?
We're a team of innovators, scientists, and engineers that have been leading the world of mobile location data for ten years. We've spent our history developing the most powerful location insight platform on the market, with a guaranteed foundation of clean, accurate, mobile location data.
Working with UM is more than just insights, we provide guidance and answers to any question your team has. We're the helpful side of mobile location data, and we're with you every step of the way.
Schedule a free consultation
Discover how location insights can guide your organization's growth. Uncover unexpected correlations between visitation trends, consumer behavior, demographic profiles, and key business decisions.