|Who we are||UM, Inc. (“UM” or “We” or “Us”) provides advertising and business intelligence services via its Vista services.|
|What we collect||We collect information from and about mobile devices such as computers, phones, and tablets. We collect a minimal of personal information to provide our Services. The information we collect (only some of which is personal information) includes the following:
|What we do not collect||We do not collect and store the following information, among other information:
We do not collect any information that directly identifies a natural person.
|Why (purpose)||We use this information in combination with our technology to create useful business intelligence reports analytics and data files for our clients to use for tailored advertising and marketing, measurement, analytics, research and making intelligent business decisions.|
|Your Rights & Options||You may opt-out of data collection for advertising by any company that participates in the iab framework (most do) via the Network Advertising Initiative (“NAI”) opt-out page at:
For personal information access, opt out and deletion requests with respect to any personal information processed by UM, you can follow the instructions on our Consumer Choices pages. Please note that we will need your Mobile Ad IDs in order to identify your devices in our systems.
Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.