Vista Measurement Guide
This paper outlines Vista Measurement, including a description of UberMedia’s proprietary visit determination, the methodology behind Vista Measurement, and its benefits.
UberMedia’s powerful campaign measurement solution, Vista Measurement enables marketers to assess the impact of their media investments on actual visits to their locations. The foundation of this solution relies on our accurate visit determination, an innovative combination of aggregated mobile data and hand drawn retail boundaries. This paper outlines the methodology and benefits of Vista Measurement.
When to Send: When someone asks about how Vista Measurement works or its benefits
Last Updated: June 2018
Other Supporting Material: none