Using the Demographics Report
This paper outlines how to use the Demographics Report in Vista Explorer and Vista Visualizer
Vista offers the ability to obtain household level demographics based on the Common Evening Location of visitors to a location(s). Demographic data can unlock key insights about visitors, and assist in retail expansion, merchandising and marketing. As of the writing of this document, demographic data is available in the USA and in Australia.The American census data is sourced from the US Government with the latest-available American Community Survey. The Australian census data is sourced from DataPacks provided by the Australian Bureau of Statistics.
When to Send: When someone asks about how to use the Demographics Report
Last Updated: February 2019
Other Supporting Material: none