UberMedia Dwell Time Analysis

This one pager discusses the methodology behind UberMedia’s dwell time analysis.

Determining dwell time is challenging because most mobile data is intermittent in nature. Our method for determining dwell time is based on the comparison of what we have identified as the inner dwell time and outer dwell time, with the actual dwell time in between the two. This analysis is dependent on verifying that an actual visit occurred and screening out employees.

When to Send: When someone asks if we can provide dwell time information
Last Updated: June 2018
Other Supporting Material: none