Store Level Foot Traffic Report Technical Note

A guide to understanding UberMedia’s patent-pending store-level baseline methodology, known as Retail Heartbeat, including a technical appendix.

UberMedia’s Retail Heartbeat Foot Traffic Report studies leverage various data supply sources to provide historic baseline estimates of the most likely number of visitors to a location on a given day. Although each data source provides incomplete observations, each yields a partial window into the true number of visitors on any given day. Retail Heartbeat reconciles these separate observations and finds what number of true visitors is most consistent with all the various observations, over time and among nearby locations. This approach provides a stable estimate of true visitors over the time frame analyzed and within the nearby locations.

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Last Updated: June 2018
Other Supporting Material: none