QSR New Site Evaluation

This case study analyzes a potential new site to open a QSR location.

Utilizing Common Evening/Daytime locations, Optimal GeoSpace, and Path to Purchase data, we analyzed whether a potential site for a new QSR location would cannibalize foot traffic to the current location.

When to Send: When someone is interested in using mobile location data for site selection
Last Updated: October 2018
Other Supporting Material: none