This one sheet introduces Pulse Trend.
Pulse Trend reveals the relative change in mobile device usage in an area over time, highlighting areas that have seen especially high or low changes in growth when compared to surrounding communities. Because smartphone usage increases over time, foot traffic data must be normalized via our baselining technology in order to show actual foot traffic trends.
When to Send: When someone has a question about Pulse Trend or baselining.
Last Updated: November 2018
Other Supporting Material: none
Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.