Overview of UberMedia Vista Data Sets
A review of the contextualized data sets available through the Vista Data API. Included in this document is a discussion of the contents and application for each type of data set.
The Vista API and the Vista Explorer both allow access to formatted data sets which can provide a variety of insights concerning a location’s visitors. These data sets are broadly categorized into five distinct types: Foot Traffic Reports, Point-in-Polygon Reports, Path-to-Purchase, Location, and Device ID Reports. This document outlines each report in these categories and what business insights can be derived from each report.
When to Send: When someone asks what types of reports are available through the Vista Data API
Last Updated: October 2018
Other Supporting Material: none
Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.