Mobile Data: The Next Generation of Trade Area Modeling

This white paper discusses how mobile data is advancing trade area modeling.

Mobile data is improving the accuracy of trade area modeling, and in turn, its effectiveness. It can be used as an alternative method or as a way to augment existing data strategies. This white paper looks at the evolution of trade area modeling and how mobile data is revolutionizing this tactic in the retail and restaurant world.

When to Send: When someone is interested in how our data can be used for Trade Area Modeling
Last Updated: February 2019
Other Supporting Material: none