Measurement Reporting Best Practices

This one pager provides some general best practices to aid in the planning and setup of a media campaign in order to ensure the best possible outcome for location measurement reports.

There are many factors that can impact the outcome of location measurement results, including things like impression minimums, frequency caps, report time periods, number of locations, and media inventory. This document outlines our recommendations for handling these factors when setting up a media campaign.

When to Send: When someone asks about different factors that can impact their measurement reports
Last Updated: June 2018
Other Supporting Material: None