Location Measurement Data and Attribution Methodology
This document details the methodology for determining foot traffic ROI of digital media spend
This white paper discusses how UberMedia leverages ourMobile Intelligence Engine to create the highest-quality location measurement panels and control groups to measure location visitation and the method by which this turns into an accurate assessment of digital media’s attributionROI. Details into our underlying location data processing and quality, location visitation extrapolation, device panel determination for TrueLift analysis, and cross media device matching are examined.
When to Send: When someone asks you how foot traffic attribution is determined
Last Updated: September 2018
Other Supporting Material: None