Location Data Sources
This one sheet discusses how to properly evaluate mobile location data sources, including an in-depth look at different types of sources.
When evaluating potential vendors, it is crucial to properly evaluate mobile location data sources. Whether the data is harvested from iBeacons, App-Based Panels, SDKs, or Bid Streams, it is important to question the maximum accuracy, scale, and overall processing of your source.
When to Send: When someone asks about the differences in sources of mobile location data.
Last Updated: October 2018
Other Supporting Material: none