Leveraging Purchase Data for Mobile Ad Targeting
This one pager discusses how to leverage purchase data from Ibotta or LiveRamp.
Leveraging sales data to target, re-target and conquest consumers is a critical tactic in the media planner’s toolkit. To this end, UberMedia is pleased to offer a sales data solution that overcomes the traditional scale issues around leveraging sales data by coupling UberMedia’s proprietary audience expansion algorithm with sales data from Ibotta or LiveRamp.
When to Send: When someone inquires about leveraging purchase data
Last Updated: July 2018
Other Supporting Material: none
Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.