How Location-Based Measurement Providers Connect In-App and Web-Based Ads to Store Visits

This one sheet outlines how store visits are connected to ads served in-app vs desktop/mobile web.

When to Send: When someone asks you how store visits are linked to in-app and/or desktop/mobile web ads.
Last Updated: October 2018
Other Supporting Material: none


Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.