Evaluating Prospective Locations with Mobile Location Data

A national QSR approached UberMedia about using mobile location data to evaluate an area for expansion using a current McDonald’s site as a proxy site for the proposed location. The study location is a Nashville-area McDonald’s located near a major highway. The location is open 24 hours and also located near a number of shopping centers and malls.

Published: May 2019
Presenter: Matt Abad

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