Data Dictionary

This paper outlines the fields we store long term and leverage for audience building and data deals.

For those partners licensing a data feed from UberMedia, the data dictionary outlines the data fields which are available, including device ID, location, IP address, app IDs and other device data. Since we use data from four different data sources, not all fields are available for all observation points.

When to Send: When someone asks you what fields we make available for partners.
Last Updated: January 2019
Other Supporting Material: none


Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.