Audience Building and Expansion
This document describes how UberMedia creates focused and scalable mobile audiences.
UberMedia has created a robust methodology for building and expanding audiences that allow advertisers to reach their target users at scale. Starting with a small group of users exhibiting the desired set of characteristics (urban moms, hipster Millennials), the audience expansion functionality uses machine learning to identify the key behavioral and/or technical signals that make that group unique from the larger universe of devices. Using this, the algorithm expands to find more users exhibiting that same uniqueness.
When to Send: When someone asks you how we build and expand our audiences
Last Updated: July 2018
Other Supporting Material: None