Audience Affinity

This document describes the audiences included in UberMedia’s Audience Affinity Report.

UberMedia’s Audience Affinity Report reveals the likelihood that your customers would or would not be members of certain audience segments based on our comprehensive audience parameters.

When to Send: When someone asks you about the Audience Affinity Report or how we define our audience segments
Last Updated: November 2018
Other Supporting Material: None


Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.