We help you understand any location with Esri

Visitor insights from the world's largest set of mobile location data, available for easy integration with Esri products
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A World of Insights for Esri Products

UM provides analysts with easy-to-use insights and datasets to inform data-driven decision making and answer critical questions about consumer behavior.

We help analysts uncover powerful insights in ArcGIS and other Esri products with convenient formatting, massive coverage, and support that helps achieve results.


Able to evaluate any location, from independent locations to massive geographies


Geospatial datasets delivered in File Geodatabase format with clear documentation for effortless integration


Easily transformed to fit your use case and reveal the answers you need


Deep Esri experience that ensures we can help you find meaningful results quickly

Answers ready for ArcGIS

Reveal Foot Traffic

Build real estate portfolios based on actual market performance

Understand Trends

Use data to inform long-term development strategies

Unlock Opportunity

Expand into new areas based on an aggregated view of your target demographic

Esri and UM Vista: A Perfect Match

We have a deep relationship with Esri, including a coveted seat on the ESRI Partner Advisory Council and a Silver-tier partnership. Esri users that choose UM can be confident they're in great hands and will receive the support that comes from years of cooperation and partnership with the world's most popular GIS platform.

Why choose UM?

We're a team of innovators, scientists, and engineers that have been leading the world of mobile location data for ten years. We've spent our history developing the most powerful location insight platform on the market, with a guaranteed foundation of clean, accurate, mobile location data.
Working with UM is more than just insights, we provide guidance and answers to any question your team has. We're the helpful side of mobile location data, and we're with you every step of the way.
Massive Scale

Built on 1 billion devices of data

Historical Data

Analysis that reaches back five years

Global Reach

Data from 180+ countries

Unparalleled Accuracy

15-step data cleaning and processing

Quality Training

40+ educational materials

Powerful Support

More than just problem solving

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Discover how location insights can guide your organization's growth. Uncover unexpected correlations between visitation trends, consumer behavior, demographic profiles, and key business decisions.