UberMedia Announced as Finalist for 2016 MMA Smarties Awards for Location-Based Services
September 22, 2016 – Press Release – UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced that it has been named a finalist for the MMA Smarties Awards, the world’s only global marketing awards program honoring innovation, creativity, and success.
UberMedia is among four other finalists in the Location-Based category, named for its innovative work using mobile location history, app usage signals, and interest cues to drive consumer foot traffic to specific retail locations.
Finalists and winners will be honored at the annual Global Smarties Celebration of Talent on September 26 in New York City during Advertising Week.
Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.