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Ubermedia and Partner to Combine Mobile Location Data and Geosocial Data

By:  Lauren McGrath and Jon Freeman

Pasadena, CA — September 21, 2020 — UberMedia, the leading provider of mobile location data and intelligence, today announced its partnership with, creators of Geosocial data, the world’s first human-driven lifestyle dataset built by categorizing billions of location-based social media posts into 72 geographic segments. This new partnership will allow users of UberMedia’s mobile data platforms to layer in a state-of-the-art, location-based social media dataset for deeper market analysis and customer insights. 

The impact of the COVID-19 pandemic has vast implications, particularly for the retail and restaurant industries. This, combined with ever-changing consumer behaviors favoring e-commerce, delivery, and touchless pick-up, requires brands with brick & mortar locations to be nimble if they are to survive. 

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