UM is now Near. Read the announcement here.

Tourism Report

Rich tourism data set that can be generated for any tourism destination and includes visit duration and tourism segmentation (local, domestic, international).

Dataset Provider


Data Type/Format




Full Description

UberMedia is a leading source for Mobile Location Data Insights. Each day, UberMedia collects and screens mobile location data from hundreds of millions of smartphones and tablets, creating a data lake of trillions of mobile location data observations. Leveraging the GPS devices consumers use in their phones for navigation and other location-based services, UberMedia can identify tourists from residents and then profile the tourists to identify origin markets and length of stay. These results can be delivered to DMOs or consultants and turned into actionable insights to help drive more tourism, more tourist engagement, and ultimately, positive economic impact for a destination.

Download on Dropbox

Access via UberMedia

Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.