To Use Big Data, Think Small First
Many marketing executives want to transform their companies into a data-driven organizations, but don’t know where to start. Which is understandable — bringing a legacy brand into the 21st century can be a daunting, laborious, expensive, time-intensive task. And so many executives get discouraged and don’t try to implement data into their decision-making at all.
But it doesn’t have to be that. UberMedia CEO Gladys Kong has some simple advice for executives interested in data: Take a single, small problem at your problem. Use data to address it. Once you prove the value of data, you can build from there.
Read Kong’s guide on how to begin building a data operation here.
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