SafeGraph Covid-19 case data
This data set provides unique and valuable insights into the changes to how people interact with their surroundings due to Covid-19. Particularly foot-traffic to businesses and consumer points-of-interest.
This data set is powered by SafeGraph Places Patterns data, an aggregated, anonymized, privacy-safe summary of foot traffic to 6 million points-of-interest (POI) in North America. The data is aggregated by categories (like Airports or Supermarkets) or by brands (like Costco or McDonald’s). The population sample is a panel of opt-in, anonymized smartphone devices, and is well balanced across USA demographics and geographies.
Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.