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SDK Data Impact to the Vista API

Sample Estimate Confidence

Sample Estimate Confidence This white paper discusses the theory behind UberMedia’s sampling methods to determine if the amount of devices observed is enough for making business decisions. […]

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Retail Heartbeat Foot Traffic Report

Retail Heartbeat Foot Traffic Report A guide to understanding UberMedia’s patent-pending store-level baseline methodology. UberMedia’s Retail Heartbeat Foot Traffic Report studies leverage various data supply sources to […]

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Pulse A guide to understanding and using Pulse, UberMedia’s Mobile Device Density data set. The UberMedia Pulse data set is designed to understand the relative changes in […]

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Location Affinity Reports

Location Affinity Reports A discussion of the methodology behind the development of UberMedia’s Location Affinity reports, as well as a guide on how to interpret the output […]

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