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Identifying and Analyzing Tourists Using Mobile Location Data

Vista Use Cases

Vista Use Cases This one sheet outlines the specific use cases businesses can benefit from by utilizing UberMedia Vista. UberMedia’s insights-as-a-service platform, Vista provides mobile location data, […]

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Vista Measurement Guide

Vista Measurement Guide This paper outlines Vista Measurement, including a description of UberMedia’s proprietary visit determination, the methodology behind Vista Measurement, and its benefits. UberMedia’s powerful campaign […]

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Using the Demographics Report

Using the Demographics Report This paper outlines how to use the Demographics Report in Vista Explorer and Vista Visualizer Vista offers the ability to obtain household level demographics based on […]

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UberMedia GDPR Compliance

UberMedia GDPR Compliance This one pager discusses how UberMedia ensures its products and services meet the principles of the European Union’s General Data Protection Regulation (GDPR). Beginning […]

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UberMedia Fraud Detection

UberMedia Fraud Detection This white paper discusses how UberMedia fights ad fraud in the mobile app ecosystem. UberMedia offers multiple levels of advanced techniques to monitor, detect […]

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UberMedia Dwell Time Analysis

UberMedia Dwell Time Analysis This one pager discusses the methodology behind UberMedia’s dwell time analysis. Determining dwell time is challenging because most mobile data is intermittent in […]

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