Point of Interest Visit Data
Point of interest data can be provided for a custom set of retail and tourism attractions.
Data are generated from UberMedia’s extensive mobile location data pool using double verified polygons to define points of interest.
The output includes data, time and latitude / longitude of visits to each point of interest. Analysis such as foot traffic over time, visitation heatmaps and visitor origin can all be built from this data.
Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.