How Mobile Location Data Is Ushering in the Next Era of Brick-and-Mortar Business
July 21, 2016 – PCMag – Start-ups like Glympse and UberMedia are using location sharing, mobile behavior data, and new geofencing technologies to change the way physical businesses engage customers.
The e-commerce boom is a byproduct of the internet age. The Amazons and Alibabas of the world let consumers browse, shop, and buy anything their heart desires in minutes, with a few clicks of a mouse or taps on a screen. Online sales during shopping events like Black Friday and Cyber Monday rise every year—along with the percentage of e-commerce sales making up every retailer’s profit margin.
What’s not talked about nearly as often is how that same ease of use and access to technology—mobile tech in particular—is changing the way businesses attract, engage, and drive customers to the point-of-sale (POS). We’ve seen the ubiquitous power of smartphones at work during the Pokémon Go craze, driving droves of trainers to Pokéstops, gyms, and any local business that drops a Lure; mobile innovations in brick-and-mortar businesses are everywhere and have been for a while.
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