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Last Minute Costume Shoppers Visit Pop-Up Shop “Spirit Halloween”

Q: What is the consumer profile of Spirit Halloween shoppers and when do they visit the pop-up retailer leading up to Halloween?

A: We found that foot traffic was greatest on October 28, 2017, the Saturday before Halloween.

Last minute costume shoppers visit Spirit Halloween

Foot traffic to Spirit Halloween locations was higher on weekends than during the week, and peaked on October 28, 2017, the saturday before Halloween.

Last minute, but still “Bargain Hunters”

By comparing Spirit shoppers to our comprehensive audience parameters, including location visits, app usage, and more, we determined that 21% are considered “Bargain Hunters.” Additionally, they are 56% more likely to visit Target over Walmart.

Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.

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