Forum Analytics Partners with UberMedia to provide Additional Mobile Location Data
April 5, 2018 – Forum Analytics – Forum Analytics, a CBRE Company, the Chicago-based provider of advanced, predictive real estate analytics has partnered with UberMedia, supplier of high-quality mobile location data, to offer extensive consumer insights for real estate planning. UberMedia’s mobile location data includes observations from over 300 million active devices in the US, and when combined with Forum’s comprehensive suite of advanced analytic solutions, will allow end users to gain new insights to enhance their real estate planning.
Headquartered in Pasadena, California, UberMedia provides high quality mobile data trusted by businesses to creatively solve their business intelligence challenges. The company’s diverse suite of products process billions of location, demographic, and interest signals daily to help companies better understand and influence modern consumers with the most accurate business decision science. UberMedia was listed as one of Fast Company’s “50 Most Innovative Companies,” and The Wall Street Journal’s Top “50 Startups.”
With the SIMMS real estate planning platform from Forum Analytics, insights from UberMedia can help clients understand customer draw area in order to forecast sales, measure cannibalization, and make informed site selection decisions. The mobile data will also help identify where customers are coming from, the paths they take to and from a client location, and their behaviors and interests, including where else they like to shop.
To learn more about the Forum Analytics and UberMedia partnership and how it can refine your real estate planning, schedule a demo today.
Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.