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Dodge, Jeep Most Cross-Shopped Auto Brands

March 2, 2017 – Media Post – Ford, Mercedes, and Toyota, which rank high in customer loyalty, are the some of the least cross-shopped brands by proportion of those shoppers seen in other dealer showrooms, according to a study.
Dodge and Jeep are the most cross-shopped auto brands by sheer volume across the U.S, and Ford, Toyota, and Chevrolet shoppers are the least likely to visit other auto dealerships when shopping for a car.
Pasadena, California-based UberMedia analyzed two years of mobile location visitation data from more than 18,000 auto dealerships to reveal the most frequently cross-shopped car brands, the most common cross-shopped brand combinations and the cities with the most cross-shopping. The study, “UberMedia Data Insights on the Auto Purchasing Journey,” reveals the impact of real-world cross-shopping behavior and the value that multiple dealership visits still have on the auto purchasing journey.
To read more, please visit Media Post.

Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.

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