Some Debuts from Geneva, World Car of the Year Contenders, and a Change in Car Buying
March 8, 2017 – MotorWeek – If you’re thinking about buying a car, the process may have changed since the last time around. UberMedia has just released a Cross-Shopping Report. They found 41% of new car buyers visit one dealership. Researchers say 10 years ago buyers visited an average of ﬁve dealerships. The report found when car buyers get serious about the purchase, they add an average of 2.2 new brands to their shortlist. The report also points out digital research plays a key part in the process.
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