About UM

Mission statement

Our mission is to make mobile data actionable through thoughtfully-built technology and a deep foundation in data science.

Vision statement

Unlock the power of human movement data to enable organizations of all types to make more accurate, timely, and informed decisions.

Founding story

  • 2010


    Founded by prolific entrepreneur Bill Gross, UM acquired four popular social apps and began mobile data ingestion. These apps still provide UberMedia with a rich supply of first party data.

  • 2012 - 2013

    Mobile intelligence

    Launched an innovative mobile DSP featuring machine learning powered optimization. Then UM developed its mobile intelligence engine, built to maximize the
    visitation effect of advertising.

  • 2014 - Present

    Location intelligence

    Became a pioneer in location intelligence thanks to an expansion of the mobile intelligence engine to include mobile location data.

Executive Team

Gladys Kong


Michael Radford


John Faieta


Kerry Pearce

CPO & SVP of Engineering

Jon Freeman

Head of Sales

Jayson Ayers

SVP of Mobile Partnerships

Together we have provided


Crafted out of recycled denim for children in Uganda.
For more information, please visit solehope.org


Packaged for families in Los Angeles County experiencing food insecurity. For more information, please visit lafoodbank.org


Crafted for homeless cats, dogs, and rabbits sheltered at the Pasadena Humane Society & SPCA. For more information, please visit pasadenahumane.org

Insights provided by UM in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UM adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.